[..] 10 will be unactivated too if you do that
[..] will continue to be non-genuine.
Right, yeah, so all of the hype-propaganda, doublespeak, basically (still, heh!) boils down to this (one sentence)?! Meh. =)
The free offer will be valid for one year following Windows 10's launch date; after that period, customers will have to pay for the operating system as usual.