Well, they tried, we are the stone age morons that didnt understand, I will sit here and wait till apple does the same thing, and then be praised as GENIUS and INNOVATORS, happened before (tablets).
No point bringing in Apple here.
If you have to, then consider that Apple did not invent tablets but made them into a commercial success, same as they did with smart phones. If you have to give credit to Apple it is that they know how to make consumer products which sell. They have made the right choice on implementing iOS on tablets and leaving OS X to desktops. The whole point of Windows 8 is to try to make up for the ground MS lost in the tablet market, and if this meant forcing a tablet OS on their loyal (home and business) desktop users MS could not give a fuck, until now.
So in comparison to MS efforts in consumer products Apple efforts look genius and magical, only because MS sets such a low standard.