Considering you can buy an all in one PC with these specs:
Intel® Core™i3 Dual Core Processor i3-3250T (3.0GHz) 3MB Cache
2GB SAMSUNG 1333MHz SODIMM DDR3 MEMORY (1 x 2GB)
Intel® HD Graphics 4000 Video Memory Technology up to 1.7GB
Memory - 1st Hard Disk
120GB KINGSTON HYPERX 3K SSD, SATA 6 Gb/s (upto 555MB/sR | 510MB/sW)
Memory Card Reader
Integrated 4 in 1 Card Reader (SDXC/MMC/MS/XD)
ONBOARD 8 CHANNEL (7.1) HIGH DEF AUDIO (AS STANDARD)
GIGABIT LAN & WIRELESS INTEL® N-135 802.11N (150Mbps) + BLUETOOTH
4 x USB 2.0 PORTS AS STANDARD
Which are basically what they are selling bar the CPU will be slightly faster but seeing as that build has 120GB SSD rather than 16GB iSSD it evens out to about the same price of:
£487.00 inc VAT and Delivery.
They need to be selling this at under 500 pounds UK sterling for it to be viable. Even then I don't see the selling point, you can build an awesome laptop for that price that would be far more useful.