Microsoft launches Bing it on TV campaign to challenge Google
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Posted 06 September 2012 - 11:45 PM
Which is better Google or Bing? Microsoft claims people prefer Bing search results to Google's nearly 2:1, and the company is ready to prove it. Bing has rolled out a nationwide campaign to highlight its search benefits and challenge Google. Branded "Bing it on," Microsoft says its new mini-site Bingiton.com is designed to allow web users to compare search results from Google and Bing side-by-side.
The new campaign will also air on TV during the MTV Video Music Awards: