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Microsoft: Zune hardware was a mistake!


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#1 pcHuntqwerty

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Posted 14 May 2012 - 10:17 AM

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Microsoft's first Zune hardware launched in late 2006, around five years after the initial Apple iPod hit the market and less than a year before the iPhone changed the smartphone industry. Former Microsoft executive Robbie Bach, in charge of Zune at the time, says he would skip portable media players if he could launch Zune again. "The portable music market is gone and it was already leaving when we started," admitted Bach at an entrepreneurs' event in Seattle last week. "We just weren’t brave enough," he says, accepting that Microsoft ended up chasing Apple without a compelling reason for consumers to purchase Zune hardware.

The Verge

So anyone bought Zune here? How was the experience? :D

#2 Borix

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Posted 14 May 2012 - 11:07 AM

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Microsoft's first Zune hardware launched in late 2006, around five years after the initial Apple iPod hit the market and less than a year before the iPhone changed the smartphone industry. Former Microsoft executive Robbie Bach, in charge of Zune at the time, says he would skip portable media players if he could launch Zune again. "The portable music market is gone and it was already leaving when we started," admitted Bach at an entrepreneurs' event in Seattle last week. "We just weren’t brave enough," he says, accepting that Microsoft ended up chasing Apple without a compelling reason for consumers to purchase Zune hardware.

The Verge

So anyone bought Zune here? How was the experience? :D


Nothing wrong with the hardware I think. All about vision and dedication, which MS lacks in this department.
They are a few years behind major mobile developments and when they decide they want a piece of the cake they throw something on the market and often let it just bleed to death.

#3 FalseAgent

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Posted 14 May 2012 - 03:32 PM

Well if they actually sold the damn thing outside of the U.S, i'd actually be happily using one now.

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