AMD is dropping the price on half of the Radeon HD 7000 series lineup, bringing prices down at both the top and bottom ends of their product stack. With the launch of the GeForce GTX 680 AMD lost their performance lead in the high-end market – and thereby losing their ability to charge top dollar – so this adjustment has been expected.
AMD is reducing the prices on 3 of their 7000 series cards: the 7970, the 7950, and the 7770. The 7970 will be dropping by $70 from $549 to $479 – below the GTX 680 – while its lower tier counterpart the 7950 will be dropping $50 from $449 to $399. Meanwhile the 7770, which was undoubtedly the worst priced member of the 7000 series, will be seeing a price drop of $20 to bring it from $159 to $139.
AMD confirms Radeon HD 7000 Series price cuts
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