Microsoft launches a holiday ad campaign that highlights its whole family of consumer products -- Windows PCs, Windows Phone, Office, Xbox with Kinect -- rather than ads for one product at a time. The tagline -- "It's a great time to be a family" -- captures both the family of Microsoft consumer products, and emphasizes how the products help families spend more time together.
While dad is playing Dance Central 2 for Xbox 360 with Kinect, his kids capture his moves and edit them into a hilarious Movie Maker video. Thanks to Microsoft, dad's funny dancing can be watched over and over. It's a great time to be a family.
A boy gives a compelling Microsoft PowerPoint presentation to his skeptical parents, on why the family needs a dog. After his son's success, dad creates his own presentation, which proves less successful. It's a great time to be a family.
http://microsoft.com/family
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Microsoft ad campaign: It's a great time to be a family
Started by Liskiller, Oct 17 2011 03:32 PM
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