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Posted 15 May 2013 - 10:41 AM
Cleaning products company Method has apologized for its controversial "Shiny Suds" video, which depicted fratboy-like chemical bubbles harassing a bathing woman, and has pulled the video from all "controlled sources." We've still got it, though, plus a statement from Method. The video was part of a campaign the natural cleaning products company launched to support the Household Products Labeling Acts, which would require full disclosure of harmful chemicals in cleaning products. Method hired Droga5, an agency known for its successful use of digital and viral video campaigns. It went viral, all right, but probably not in the way the company hoped.