
This is the second ad under Microsoft's "You find it, you keep it" campaign. The first one was about “Lauren,” who wants to buy a new, 17-inch-screen laptop for under $1,000.
This video is about Giampaolo, a recent college graduate and engineer. He states that he wants a computer that you can customize to meet his needs. When he approaches the Macs, he states, "Macs, to me, are more about the aesthetics than they are the computing power. I don't wanna pay for the brand, I wanna pay for the computer." He walks out with a PC, for $1500, and says, "You can't beat that."
Now this is the first ad from Microsoft which directly attacks Apple.

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